Many emerging business models increasingly rely on collection and innovative use of data. At the same time, consumers’ and policymakers’ concerns are increasing. Innovators need informed, experienced compliance and policy strategists to guide them through the formation and execution of policy frameworks appropriate for their new products and services before their operational models are mischaracterized, ostracized or outright prohibited.
Shape the debate. Inform future frameworks. “Big data”, wearable technologies, increasingly complex online advertising systems, facial recognition, online safety and global privacy approaches are under scrutiny. Policymakers need straightforward education and reasonable solutions to address their concerns. Companies in these and other emerging areas must engage to ensure internal adherence to good practice, understanding of value propositions and successful policy outcomes.